Quick Summary:
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Rwazi raised $12 million in Series A funding led by Bonfire Ventures.
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The platform collects zero-party data to provide real-time consumer insights across 190 countries.
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Global brands like Nestlé and Visa rely on Rwazi’s AI-powered platform for strategic decisions.
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Funds will be used to scale operations, expand the AI co-pilot, and recruit new talent.
Rwazi, an AI-powered consumer data platform, has secured $12 million in Series A funding to scale its global operations. The round was led by Bonfire Ventures, with participation from Santa Barbara Ventures, Newfund, and Alumni Ventures.
This funding will accelerate Rwazi’s growth by supporting product development, AI co-pilot enhancements, talent acquisition, and market intelligence upgrades.
Filling the Data Gap in Emerging Markets
Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi was born out of a frustration with the lack of reliable consumer data in emerging markets like India, Brazil, Nigeria, and Turkey. Traditional sources—such as government reports and syndicated research—were outdated, fragmented, or inaccurate.
To address this, Rwazi developed a platform that gathers zero-party data—voluntarily shared consumer information captured during day-to-day routines. This data gives companies a real-time view of market behaviors across 190 countries.
AI-Powered Insights for Global Brands
Unlike legacy research firms such as GFK and Ipsos, Rwazi provides more than just data. Its AI infrastructure offers actionable insights to help companies understand consumer behavior and adapt quickly.
Global brands like Coca-Cola, Pampers, Nestlé, and Visa already use Rwazi to gain deeper market visibility and make informed decisions.
Vision for the Future
According to CEO Joseph Rutakangwa, the new capital will help scale Rwazi’s AI co-pilot, enabling clients to make faster, smarter business decisions. The fundraising process, he noted, was focused on aligning with investors who shared Rwazi’s long-term mission.
“We’re proving that reliable, real-time insight doesn’t have to come from traditional surveys or panels,” said Rutakangwa. “It can be built into consumers’ daily lives—captured, validated, and delivered instantly.”
With its roots in Africa and clients across Europe and the U.S., Rwazi is poised to lead the next evolution in consumer intexlligence platforms—designed for the world.