African Originals, the innovative company behind popular craft beverage brands Kenyan Originals and 5.8, has successfully raised $2 million in a recent funding round. The investment was led by Phoenix Beverages Limited, marking a significant step forward for the company.
Expanding Operations and Product Offerings
The newly acquired capital will empower African Originals to scale its operations and diversify its product line. The company is committed to enhancing its production capabilities and expanding its distribution network both in Kenya and internationally. By utilizing locally sourced tropical fruits, tea, coffee, honey, botanicals, and indigenous berries, African Originals aims to bring authentic Kenyan flavors to a wider audience.
Focus on Sustainability and Community Impact
A core aspect of African Originals’ mission is its dedication to sustainability and community empowerment. This funding will allow the company to invest further in its supply chain, ensuring the procurement of premium ingredients while responding to a growing demand. Additionally, African Originals will strengthen its collaborations with organizations such as Bees with Stories, which supports small-scale farmers and beekeepers. The company plans to enhance its sustainability efforts, concentrating on reducing its carbon footprint and promoting biodiversity conservation.
Celebrating Women Leadership in Business
CEO Alex Chappatte, an influential figure in Kenya’s business landscape, expressed hopes that this achievement will inspire other women entrepreneurs, particularly in non-traditional sectors. This funding round not only highlights the potential for women-led businesses to attract significant investment but also emphasizes the importance of scaling rapidly while championing local craftsmanship.
A Milestone for Kenyan Craft Beverages
African Originals’ success represents a pivotal moment in the craft beverage industry, underscoring the possibilities for sustainable business practices that benefit local communities. As the company continues to grow and innovate, it sets new standards for what can be achieved in Kenya’s vibrant beverage sector.