Established in 2018, Cue is a South African startup offering AI-powered customer service solutions primarily on WhatsApp and various social media platforms. With a client base of over 300 businesses, Cue has expanded its operations to the United Kingdom.
The core objective of Cue is to enhance customer service experiences by providing fast, personalized responses and reducing communication wait times. Its suite of products includes chatbots and live chat features on WhatsApp, catering to businesses of diverse scales and industries.
Cue has already demonstrated its efficacy, boasting impressive results such as a 160% sales conversion for Mancosa, and significant increases in response rates for companies like AutoZone and Richfield. Moreover, its collaboration with King Price Insurance led to a 77% return on investment through automated insurance quotes on WhatsApp, while Affinity Health saw a 73% reduction in customer service costs.
The recent $2 million seed funding will enable Cue to deepen its integration of AI technology, empowering businesses to automate routine customer inquiries and enhance customer engagement strategies through data analytics and insights.
Richard Nischk, a spokesperson for Cue, emphasized that this investment will propel the delivery of AI-powered solutions within the customer service landscape, offering businesses streamlined support operations and quicker, more valuable customer interactions.
Across Africa, AI adoption is gaining momentum. By 2024, the AI market in Africa is expected to reach $6.9 billion, forecasted to grow to $18.3 billion by 2030. Notably, Ghanaian digital freight forwarder Jetstream Africa recently launched Jetvision.ai, an AI-enabled platform for cross-border trade, while Kenya is buzzing with discussions around the AI bill, aiming to establish regulatory frameworks for robotics, AI, and the Internet of Things (IoT).
Source: Techpoint