Quick Read: Egyptian social commerce startup Taager has secured $6.75 million in a pre-Series B funding round. The investment will drive MENA expansion and enhance its AI-powered marketplace for online sellers. Led by Norrsken22, with participation from major investors, the round was oversubscribed. Taager aims to scale rapidly, providing seamless logistics and operational support to entrepreneurs.
Egyptian social commerce startup Taager has successfully raised $6.75 million in a pre-Series B funding round. This strategic investment aims to accelerate its expansion across the Middle East and North Africa (MENA) region while enhancing its technological capabilities.
Empowering Online Sellers with Social Commerce Solutions
Founded in December 2019, Taager operates as a social e-commerce marketplace, providing online sellers and traders with a comprehensive suite of backend and logistical services. These include:
- Storage and shipping solutions
- An integrated online marketplace connecting sellers with wholesalers
- AI-driven tools for better pricing and product selection
By leveraging technology, artificial intelligence, and data science, Taager enables first-time sellers to launch and scale their businesses with minimal risk. The platform handles end-to-end operations, allowing sellers to focus on growth.
Currently, Taager operates in Egypt, the UAE, Saudi Arabia, and recently expanded into Iraq. To date, it has supported over 45,000 social sellers and is now positioned for further expansion.
Strong Backing from Leading Investors
The funding round was led by Norrsken22, an Africa-focused tech growth fund, with participation from Endeavor Catalyst and Beltone VC. Existing investors 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital also contributed to the oversubscribed round.
Scaling for the Future
With this new funding, Taager plans to:
✅ Expand within the MENA region
✅ Enhance data-driven insights for sellers
✅ Broaden its product offerings
✅ Scale its workforce
CEO’s Vision: The Road Ahead
Mohamed Elhorishy, CEO and co-founder of Taager, highlighted the company’s pioneering role in the social commerce space:
“We have spent the past five years building social commerce fundamentals from the ground up. Over the last two years, we have refined our business to be more capital-efficient and scalable. Now, it’s time to scale—we are set to grow five times in the next few years.”
Investor Confidence in Taager’s Market Disruption
Nivesh Pather, Principal at Norrsken22, emphasized Taager’s transformative impact on e-commerce in MENA:
“Taager is empowering thousands of entrepreneurs with the tools, insights, and infrastructure needed to grow their businesses. The team has successfully scaled across multiple markets, including Saudi Arabia, profitably.”
With strong investor backing and a clear growth strategy, Taager is set to redefine social commerce in MENA, unlocking new opportunities for online entrepreneurs.
