The Moroccan-based startup, Userguest, known for its innovative hotel revenue optimization platform, has successfully raised EUR2.2 million (US$2.4 million) in a seed funding round. This significant financial milestone marks the beginning of a new growth phase, allowing the company to expand rapidly and further enhance its product offerings.
A Platform Designed to Boost Direct Hotel Revenues
Launched in 2018, Userguest has developed a fully automated solution that helps hotels maximize direct revenue through their websites. By delivering personalized messages and smart incentives to visitors, the platform increases conversion rates, driving more direct bookings for hotels.
With this seed funding round, led by Al Mada Ventures, the company is set to scale up. The round saw participation from an impressive consortium of investors, including CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, as well as prominent business angels Philippe Limes and Thane Kuhlman.
Growing Market Presence and Trust
Hicham Benyebdri, co-founder of Userguest, expressed his gratitude for the investment, acknowledging the investors’ confidence in the company’s vision. He highlighted Userguest’s success in establishing a solid market presence and gaining the trust of leading hotel brands worldwide. Benyebdri emphasized that with this new influx of capital, Userguest aims to enhance hotel performance and improve user experience, ultimately benefiting both hoteliers and travelers alike.
Userguest’s technology has already proven its value in over 30 countries, generating more than US$100 million in direct revenue for hotels since 2019.
Fueling Future Growth and Innovation
The primary goal of the seed funding round is to support Userguest’s ambitious growth plans. A significant portion of the investment will be allocated to expanding the sales team, allowing the company to penetrate new markets more deeply. Additionally, the funds will be used to develop cutting-edge features and products aimed at further optimizing hotel revenues.
Yassine Soual from Al Mada Ventures, who led the investment round, expressed his excitement about Userguest’s rapid growth and dedication to innovation. He praised the company’s commitment to customer satisfaction and believes that the funding will enable Userguest to continue delivering exceptional value to the hospitality technology sector.
Positioned for Global Success
With this fresh round of funding, Userguest is well-positioned to reinforce its standing as a leader in hotel revenue optimization. The company is set to expand its reach, introducing new technological solutions that promise to revolutionize how hotels manage their direct booking strategies and improve guest experiences.