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Africa-focused private equity firm Adenia Partners has completed the first investment from its Adenia Entrepreneurial Fund I (AEF), acquiring a stake in Maymana, a brand within Morocco’s culinary sector.
Founded in 1985 by Naima Berrada Benchakroun, Maymana’s offering includes traditional Moroccan pastries, bakery and viennoiserie products; fine grocery items; and gourmet catering services. It serves individual consumers, corporates and event clients across Morocco and increasingly internationally.
Under Adenia’s partnership, Maymana will focus on institutional strengthening, operational enhancement and expansion beyond its current footprint.
Stéphane Bacquaert, managing partner at Adenia Partners said: “We see a strong and expanding pipeline of founder-led businesses across Africa that are ready for institutional growth capital. Maymana is a prime example as a high-quality, family-built business with significant expansion potential. The Benchakroun family have built an iconic Moroccan brand and we are excited to partner with Majdouline Benchakroun and the rest of the leadership team to support the next phase of growth, bringing traditional Moroccan tastes to a broader retail and international customer base. Maymana reflects exactly the type of founder-led business AEF was created to support – companies with strong local roots, a well differentiated offering and clear potential to scale. We look forward to partnering with entrepreneurs across the continent as we continue to deploy this fund.”
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