Mastercard, in collaboration with Women Choice, a global organization dedicated to advancing women’s personal and professional development, is expanding its investment in women entrepreneurs in Africa and the Middle East. The partnership will introduce two new programs, ImpactHer and EmpowerHer, aimed at fostering the growth of women-led businesses in the region.
Expanding Opportunities for Women Entrepreneurs
Building on the success of Women Choice’s pilot cohort in 2023 and Mastercard’s ongoing efforts to provide women with digital tools, training, mentorship, and networking opportunities, the expanded partnership seeks to further empower women entrepreneurs. These programs will focus on supporting women in scaling their businesses and generating employment opportunities for other women within their sectors.
Commitment to Inclusivity and Equality
Amnah Ajmal, Executive Vice President for Market Development for EEMEA at Mastercard, reiterated the company’s dedication to promoting inclusivity and equality. She emphasized the significant impact of the collaboration with Women Choice on women in the workforce in the region. Through this partnership, Mastercard aims to equip women entrepreneurs with the skills, resources, and tools needed to succeed, thereby fostering economic growth.
Pride in Successful Outcomes and Future Growth
Nezha Alaoui, Founder and CEO of Women Choice, expressed pride in the successful outcomes of the previous program launched in 2023 with Mastercard’s support. She conveyed excitement about the expanded partnership and its focus on scaling impact in the future. Alaoui emphasized the importance of supporting women-led businesses and improving the status of women in the workplace to drive economic growth and prosperity in the Middle East and Africa region.
Source: InnovationVillage