Tech Is influencer marketing dying, or are creators just evolving?By ElanSeptember 13, 20260 For years, the deal between brands and influencers was simple: build an audience, become popular enough for companies to notice,…
Opinion Why Influencer Marketing Budgets Shifting Back to Authentic Creator-Led Content in 2026 – African Business InnovationBy ElanApril 21, 20260 The South African marketing landscape is witnessing a significant recalibration of digital budgets. Penquin, a leading brand and communications agency, has…
