By PwC
PwC has released its latest report, Decoding ROI from AI in Africa, which examines how organisations can translate AI investment into tangible business outcomes.
The findings suggest that many organisations across Africa are at a pivotal point: while AI adoption is widespread, value creation remains uneven due to challenges in scaling and execution.
Key findings from the report include:
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Scale gap: 82% of organisations are running AI pilots, but few have scaled enterprise-wide adoption
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Investment gap: Average investment is 2% of revenue vs. 5% among global leaders; only 32% believe investment is sufficient
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Growth vs efficiency: AI in Africa is focused on cost savings, while global leaders prioritise growth and reinvention
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Industry convergence: Limited cross-sector innovation constrains new value creation
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Workforce advantage: 64% of workers are already using AI, signalling strong adoption potential
Organisations that achieve the strongest results take a deliberate approach – aligning investment, strengthening foundations and directing AI toward growth and reinvention. Additionally, these organisations with higher AI fitness generate significantly stronger performance outcomes, up to 7.2 times greater than their peers, highlighting the importance of taking a focused, strategic approach.
