Spotify will soon increase its prices in the U.S. The music streaming service had previously increased its Premium subscription’s price in the U.S. in June 2024.
Spotify had announced a price increase for its Premium plan a few months ago, in several markets across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region. The price differs from region-to-region, for example, it jumped from €10.99 to €11.99 in Europe.
As for why the prices are climbing, the Financial Times (via 9to5Mac) reports that Spotify and Apple are under pressure from major record labels to hike their subscription prices. Record labels are unhappy that prices have not increased with inflation, and are also “concerned” that Spotify’s prices are lower than Netflix. That’s a weird reason to increase the price, it almost sounds like a poor excuse. The report mentions that Spotify is planning to raise its prices in the U.S. during Q1, 2026.
For context, here are the monthly prices for major music streaming services. It might surprise you. Apple Music, Amazon Music Unlimited, YouTube Music Premium, Pandora Premium, and Tidal all cost $10.99 each per month. Deezer Premium is the only streaming service that costs $11.99, with one exception, Spotify, of course.
Spotify’s Premium plan currently costs $11.99 in the U.S. So, any increase in the price will immediately put Spotify as the most expensive music streaming service out there. And it could in turn affect the prices of the rest of the market.
Earlier this year, rumors alleged that Spotify wanted to introduce ads in its Premium plan, but the company denied this. The company finally launched the much awaited lossless music streaming in September 2025, but kept the price of the Premium plan unchanged.
Spotify acquired music discovery service WhoSampled last week, and will use its massive database to power its SongDNA feature.
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