- AI is transforming the advertising and marketing industries.
- Startups developing tools such as AI agents and AI-generated video platforms are raising millions.
- Take a look at the pitch decks of 14 media and advertising AI startups shared with Business Insider.
AI is reshaping the media and marketing industries at warp speed.
Adtech and martech startups are raising millions of dollars from venture capital firms on the back of the AI wave.
Many of these companies are developing under-the-hood tech, such as agentic AI tools designed to streamline marketers’ workflows and boost productivity. Others are working on creative platforms that let marketers create ads and even virtual influencers using generative AI. Some are working in the new area of “generative engine optimization” (GEO), helping brands optimize their visibility in AI search results.
“We want to disrupt the traditional ad agency,” Bolbi Liu, founder of AI adtech startup AdsGency, told Business Insider. In October, AdsGency announced it raised a $12 million seed round, led by XYZ Venture Capital.
Advertising agency giants are aware that they must embrace AI or risk being left behind. Large agency groups, from UK-based WPP to French holding company Publicis and US ad giant Omnicom, have pledged to invest hundreds of millions of dollars in AI over the next few years. Publicis is hunting for AI companies to acquire.
There’s big money to be made. A Boston Consulting Group survey of 200 senior marketers, conducted this year, found that 71% of chief marketing officers plan to invest at least $10 million annually in generative AI over the next three years, up from 57% of respondents in the 2024 edition of the study.
Business Insider has interviewed the founders of startups building tools to disrupt advertising and marketing with AI. These founders shared the pitch decks they used to impress investors and raise venture capital funding.
